Lory G and Pocho bring together Project X Paris, Supreme and Corteiz in the video "Tacco di Prada"

When the Italian rap scene meets the global streetwear elite, it creates an explosive cocktail. With the release of his brand new banger "Tacco di Prada", rapper Lory G, featuring Pocho, not only dominates streaming platforms but also offers us a true urban fashion show. Between Italy, France, England, and the United States, this video is the ultimate proof that rap and streetwear culture know no borders. A breakdown of a visual already shaking the fashion world!

Who are Lory G and Pocho: the new Italian rap phenomena to watch

If you haven't heard of them yet, get ready to see them everywhere. Lory G (closely followed on his Instagram account @loryg.ye) is one of the most promising rising stars of current Italian rap. With a dark aesthetic, a voice recognizable among thousands, and a sharp flow, he perfectly captures the energy of the Italian streets.

For "Tacco di Prada," he called on Pocho (@pochofficiel), an artist whose charisma bursts off the screen. Together, they form a highly effective duo, merging their worlds to deliver a raw, authentic, and incredibly catchy sound.

Discovering the "Tacco di Prada" video: the new banger by Lory G x Pocho

Musically, "Tacco di Prada" is a potential hit that plays perfectly on contrasts. Over a punchy trap beat, Lory G and Pocho celebrate the contrast between Italian luxury and the raw street culture of their region. The incredibly catchy chorus immediately sets the tone:

"Esce dal Megà tutta Dolce & Gabbana / Sta tutta acchittata con il tacco di Prada" > (She comes out of Megà all in Dolce & Gabbana / She’s all dressed up with Prada heels).

Lory G immediately asserts his arrogance and swag ("Ho così swag..."), proudly claiming his roots and street lifestyle. But one of the highlights of the track is Pocho’s explosive entrance, dropping a punchline already iconic for football fans: "Piacere, Pocho, faccia da capitano / Il Marco Verratti del rap italiano" (Nice to meet you, Pocho, captain’s face / The Marco Verratti of Italian rap).

In the lyrics, the duo exudes Italian authenticity (references to Abruzzo, arrosticini, and afternoon Peroni 66 beers). And it’s exactly this duality that is found in the official video. Shot with a very raw team spirit (the "hooligan" attitude they chant in the song), the visual hits hard. Because while the lyrics nod to Milanese haute couture, visually, the two rappers made the radical and deliberate choice of the international streetwear elite to impose their style on screen!

Lory G’s Project X Paris jacket: the streetwear outfit approved by Norman Powell (NBA)

This is THE pride of this video: Lory G chose to ride in Project X Paris. And he didn’t pick just any piece! The Italian rapper sports our now iconic black shirt-collar jacket, recognizable by its central PXP logo with an ultra-trendy destroyed effect.

This jacket is a true design masterclass: sober, effective, with that little grunge detail that makes all the difference. It’s so easy to match with any outfit that it has become a worldwide must-have.

Proof? It’s exactly the same jacket worn by Norman Powell, the Miami Heat star player, before the game during his selection for the 2026 All-Star Game! (Learn more here) From the NBA to the streets of Italy, the connection is total. And the success of this piece doesn’t surprise us: victim of its success, this jacket sold out online and in all our Project X Paris stores in less than a week! A true staple of our collection.

To contrast with this first very "dark" and structured outfit, Lory G reveals a second streetwear outfit just as sharp: a beige canvas overshirt and pants set, dressed with a subtle geometric pattern. A perfect transition proving his stylistic versatility.

Must-have streetwear brands: Supreme, Corteiz and Project X Paris

While Lory G shines in PXP, his partner Pocho is no less impressive and arrives with a wardrobe that will make streetwear purists drool.

For his first appearance, Pocho hits hard with a key piece from the latest Supreme collection: a massive jersey inspired by American football uniforms. Then, he switches to a totally different but equally hype vibe by putting on a tracksuit from the highly sought-after London brand Corteiz. He opts for their famous retro football-style set, in the vibrant colors of Brazil.

A unique fashion alliance: urban culture without borders

This "Tacco di Prada" video is not just a rap video, it’s a true alliance between three brands deeply rooted in their respective local landscapes, meeting on neutral ground:

• Project X Paris, which highlights urban culture and French know-how.
• Corteiz, representing the effervescence and rebellion of London streets.
• Supreme, the unbeatable pioneer of New York skatewear.

All gathered in a video shot under the sun of Italy! It’s the perfect mix, the ideal recipe for a successful video that speaks to the entire international urban scene. Streetwear has never been so global, and "Tacco di Prada" is the perfect illustration.

And you, are you team destroyed PXP jacket or Supreme jersey? Go stream "Tacco di Prada" and keep your eyes open, the next collections are likely to sell out just as fast!